In light of the recent concerns about Facebook and changes to their privacy policy, it will be interesting to see how Facebook partners will adapt to them (That is, if they’re even required to…)

More than 100,000 Websites have added Facebook’s new social plug-ins, an initiative designed to make the Web less of an anonymous experience. The intent is to allow trusted sites the ability to instantly recognize a Facebook user the moment he uses the service by leveraging the details of his profile. Those who opt to log into their profiles from a trusted site can not only access feeds and friend details, but can also tag and identify the content they’re interested in.

The article also talks about a mall based in London, England is looking to integrate a piece of software called ‘Fashion Detector’ with social networks to create a new ‘shopping experience’. The mobile version of this application is what troubles me…

Following the browser-based version of the Fashion Detector will be a mobile app that will allow users to simply snap a photo of someone on the street and have their handbag or boots identified.

I’m surprised that this is moving forward, especially for a European country. Typically the privacy laws are much more strict compared to the US. It will be interesting to see how fast and how far this service will go.

So, if some guy or girl, who happens to like what I wear, may try to take my picture, either surreptitiously or directly ask me? What if I say no, what then? If they do get my picture, no doubt the image will be stored on their phone and most likely uploaded to Facebook and ‘Fashion Detector’. NO THANK YOU. Our images, pictures of you and me, will now be stored for who knows how long and who knows what they will do with the picture, by random people we don’t even know? NO THANK YOU.

I can just see it now, older men trying to snap pictures of younger women, using the excuse that they are taking a picture because they are wearing something their daughter/wife/girlfriend might like. Where is the line drawn?

And yet, I could see this succeeding – unfortunately, all in the name of fashion. As demonstrated by Facebook, people are easily hooked into giving up and FORGETTING about their personal privacy as long as they feel they are getting something out of it.